representation pack

https://drive.google.com/file/d/11211IEgG5iCEZcRXCMsjvvoXlmmnEvqW/view?usp=sharing

theory

Theory’s

Stuart Hall's reception theory

Communication is a process involving producers encoding products and the audience decoding them. There are three hypothetical positions from which messages may be decoded. 

The dominant position- the encoders meaning is fully understood and accepted.

The negotiated position- The meaning of the encoders term is acknowledging and understood, although the message is adapted or negotiated by the decoder.

The oppositional position- The encoders message is understood but the decoder disagrees with it, reading it in a contrary or oppositional way. 

Albert Bandura media effects theory

That media can implant ideas in the mind of the audience directly. Media representations of transgressive behaviour such as violence and physical aggression, can lead audience members to imitate these behaviours. Violence is prevalent in media so the audience sees violence as an acceptable way to deal with situations and people begin to model the behaviour.

Natural born killers is a violent film released in 1994. It got banned in Ireland due to its violence and was linked to the murder of bill savage.
The columbine shooters was influenced by the performer marilyn manson

George Gerbner cultivation theory

The idea that exposure to repeated patterns over a long period of time can shape and influence the way in which people perceive the world. Media messages are directly injected but are built up by a series of repetition and enforcing the message.

Steve Neale

Steve Neale states that genre is made of repetition and difference. Genre is defined by how much it conforms to the genres conventions and stereotypes. 

eg:not another teen movie is a movie made with teen movie cliches but parodies them.

industry

the presentation was presented well, had a lot of interesting details and good amount of information except for Disney and and information on distribution.

Boyz in the hood

first thing we are focused  on is the stop sign that is being zoomed in which could link to the idea of stop racism or black on black violence or violence in general and that most of the shots are long shots showing how disgusting the environment is as  we see bullet holes rubbish all over the streets and the fact that  are seeing kids who are suppose  to be  innocent and sweet but have a surprising understanding f the reality  of life as they go search for a dead body just  laying  in the street. Lots of transitions, the pace is quite fast and something is always going on as how it shifts from the street to school as we see the kids drawings showing violence The boy in the blue shirt has the most screen time and its seems as if this film is based around his life. the firs thing we here are to shooting and police radio showing how normal it s here  instantly putting us  in there world as we see and hear the shooting  and how often the police are there, There is also slow music through out the clip and it is non - diegetic. The music is parallel. You can see lots of emotion when the two boys are arguing in the class room as there is a lot anger and many disgraceful words are said to one another. which is a shock as they are just kids.

Representation

Disability
Region

Class
Age
Gender
Ethnicity
Sexuality

The first advert uses counter-type as its an old man wearing a dress and some nice Perls and it goes against male stereotypes as men don't wear dresses and pearls and heels and the fact that its an old man as well which also goes against the stereotype of them being really prejudiced against things like crossdressing.

this advert is a counter-type as goes against the stereotype of old people being incompetent and not able to understand the youth pr technology but the old person is able to to help his granddaughter feel better and also easily use the TV set very well.