Big issue Founded in 1991 by John Bird and Gordon Ridick
The magazine based in the UK and their stories have a huge focus on British
They launched The Big Issue to help combat poverty by creating an opportunity for homeless people to make money themselves giving them pride
Vendors buy a copy for £1.25 and then sell the magazine for £2.50 allowing them to make a profit
200,00,00 copies have been sold since 1991
Advertising accounts for 70% of magazine income
Small circulation is more dependent on advertising
