big issue

Big issue Founded in 1991 by John Bird and Gordon Ridick 

The magazine based in the UK and their stories have a huge focus on British

They launched The Big Issue to help combat poverty by creating an opportunity for homeless people to make money themselves giving them pride

Vendors buy a copy for £1.25 and then sell the magazine for £2.50 allowing them to make a profit 

200,00,00 copies have been sold since 1991       

Advertising accounts for 70% of magazine income

Small circulation is more dependent on advertising