Circulation - Number of copies a magazine sells
Readership - Not just who buys a magazine but the total number of people likely to read it
Mass Audience - readership on a very large scale
Niche Audience - a narrow group of readers with a particular interest
Subscription - where a reader-pays for a set number of copies of a magazine in advance at a lower
price and receives them by post
Masthead - the title of the magazine
Plug - text that 'plugs' a feature that will appear inside the magazine
Puff - a story that is given prominence on the cover
Cover Star - the 'star' featured on the cover
Anchorage Text - text that anchors the main image and gives it context/meaning
Banner - text that runs across the lower section of the cover
Skyline - text that runs across the top of the cover
Readership - Not just who buys a magazine but the total number of people likely to read it
Mass Audience - readership on a very large scale
Niche Audience - a narrow group of readers with a particular interest
Subscription - where a reader-pays for a set number of copies of a magazine in advance at a lower
price and receives them by post
Masthead - the title of the magazine
Plug - text that 'plugs' a feature that will appear inside the magazine
Puff - a story that is given prominence on the cover
Cover Star - the 'star' featured on the cover
Anchorage Text - text that anchors the main image and gives it context/meaning
Banner - text that runs across the lower section of the cover
Skyline - text that runs across the top of the cover
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