notes

Titanium The slow pace at the beginning showing us the scene and situation but when he is on the bike the song speeds up reflecting how the song becomes more upbeat The music video uses natural lighting and matches a normal setting and also matches to the mood of the young boy. Long camera shots show the loneliness that the boy is feeling and the isolation he gets from others cause he is different from other kids his age. At the end of the video, there is the scene where he lifts up the officers and throws them back to the ground. This could suggest and portray that the boy has more physical power to change things and how he is treated than he thinks and he just has to believe and use it in the right way. Following the end scene, there is another scene where he lifts toys in the air, for both of these scenes they use special effects. The fact the boy's house is messy gives us a good representation of the reflection of what his life is like now. The boys' red hat is the main prop that symbolizes his difference to the rest of the people in the school. The music video shows us as an audience the strength of the young boy and how he had the willingness to carry on through all the hard times. It also matches the song title as titanium is a strong metal which reflects the strength of the boy. The music video has a circular structure due to the boy's body position which is the same as the end. Stop where you are In the beginning, a pan shot is taken showing the woman's shoes. This shows off her elegance as a woman. The woman is trying to show that she is talking to her younger self, giving advice on what to do through the hard situations in hope that the message will spread to other youngsters. The woman is mostly alone through most of the shots she is in showing her Independence and strength to get through anything. The woman is wearing vibrant and bold colours to show her standing out and her strength, how she has grown into a strong woman. There are bullies in the background which are made bigger than her in the video. This shows that in times of her life when she was being bullied how she felt intimidated by them and so pushed down. The colours throughout the video represent different emotions. Her younger self in the blue hoodie could show her sadness and the red dress is showing her power now she has learnt to be strong, so it is very emotive. The video is a slow pace to that the audience can get a feel and view of what is actually going on and the feeling of the audience.

CBR

shelter

old spice

lucozade

Lucozade Advertising set text

Advertising task