Dirt sheet Film and Radio assessment

big issue

Big issue Founded in 1991 by John Bird and Gordon Ridick 

The magazine based in the UK and their stories have a huge focus on British

They launched The Big Issue to help combat poverty by creating an opportunity for homeless people to make money themselves giving them pride

Vendors buy a copy for £1.25 and then sell the magazine for £2.50 allowing them to make a profit 

200,00,00 copies have been sold since 1991       

Advertising accounts for 70% of magazine income

Small circulation is more dependent on advertising

The big issue

Magazine keywords

Circulation - Number of copies a magazine sells

Readership - Not just who buys a magazine but the total number of people likely to read it

Mass Audience - readership on a very large scale

Niche Audience - a narrow group of readers with a particular interest

Subscription - where a reader-pays for a set number of copies of a magazine in advance at a lower

price and receives them by post

Masthead - the title of the magazine

Plug - text that 'plugs' a feature that will appear inside the magazine

Puff - a story that is given prominence on the cover

Cover Star - the 'star' featured on the cover

Anchorage Text - text that anchors the main image and gives it context/meaning

Banner - text that runs across the lower section of the cover

Skyline - text that runs across the top of the cover

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