obs

advert practice

semiotic news analysis

Newspaper Values

Gate-keeping: Is applied to the editing and filtering process where decisions are made to let information pass through to the reader and others

Continuity/currency: story already in the news and how long they're been updated

Unambiguous-very clear

Personalization-stories that involve normal and real people(human interest)

Proximity- stories closer to our location

threshold-big impact news stories

unexpected-a event that a shock or unlikely

negativity-bad news is More likely

elite persons/places-celebrities or nations

DIRT sheet A1

Student DIRT Task

The answers to the questions were: ·       Deutschland ’83, Germany 1983, brand new channel 4 spy drama ·       Represents the Berlin wall left represents freedom and love as the kite shows freedom and there’s graffiti of 2 lovers showing off love. ·       The left shows communism and aggression as the main colors are black and red and there’s barbed wore over the wall looking like a prison ·        the guy shows going from an eastern German spy to a west German free man and shows two sides of his life. ·       Targeted audience A, B, C, - people that know a lot about politics and capitalism who are more intelligent as they are probably more educated and earn more money ·       Steve Neil- films must follow cliches for the genre but also have differences that it is relevant for that certain drama. ·       Stuart hall- three ways of seeing one thing dominant, negotiated and oppositional ·       Bandura- if you see something you do it ·       Gerbner- the longer you are exposed to something it will eventually to take effect on you.

Identify a strength or strengths in your assessment: I was able to point out things to analyse What are the areas you need to improve? My analyzing and explaining skills ,add more detail and explain my points well What do you need to focus on for your next assessment?  I need to revise better and learn more of the terminology and gaining more marks overall

conventions in news

red top tabloid 

• less formal language register 
• softer news agenda- e.g human interest stories,celebrities 
• bold mastheads in sans-serif fonts,often white on red 
• headlines(often banner) in bold,capitalized sans-serif fonts 
• front pages dominated by headlines and images
• often  news as entertainment
• addresses a downmarket audience   

middle market hybrid

• more formal tan the popular press,more opinionated then the quality press 
• mix of hard and soft news
• traditional serif masthead
• capitalised,often banner headlines
• front pages dominated by headlines and images,but usually some copy
•  mix of both 
• addresses a middle market 

broadsheet

• more formal language register 
• harder news agenda-politics,fiance,international news 
• traditional mastheads in serif fonts,capitalized as in a sentence
• front pages dominated copy 
• offers news as information 
• addresses an upmarket audience 

Serif- Simple, straight lines typography.

Sans Serif- More complicated typography, less straight lines.

newspaper notes

Newspaper exam
3x10 markers 1x15 markers
Questions revolve around Liar

• Broadsheet newspapers include the: the times, the guardian, independent(website),

• mid-market tabloids: daily express, daily mail

• tabloid(red top): the sun, the mirror, daily star

newspaper(genre)
broadsheet
tabloids
mid-market tabloids
local newspaper
free sheet
Sunday newspapers

Hard news: politics, business and economics, science, war and conflict, education
soft news: celeb, sport, entertainment, fashion human interest, culture

Estate 1: Religion

Estate 2: Monarchy

Estate 3: The Wealthy

Estate 4: Newspapers

The daily mail

loves the royal family and all the gossip that revolves around them and uses informal language and is aimed at the C and D demographics. 

talks about  both hard news and soft,

uses a  fancy font with a coat of arms in the centre to stick to  English and traditional British views and is a very established newspaper 

tries to cause Moral Panic and is very opinionated.

mail and mirror are only 2 left wing

Talks a lot about the monarchy, very patriarchal. More informal, very colloquial language appealing to lower C an

Newspaper HW

Learner resource 3

Media industries, theories and contexts

Activity 3 – Concentration of ownership

Use the data from Learner activity 1 to investigate the current concentration of ownership of paid for print newspapers by looking up the owner for each title (on Wikipedia or Newsworks).

As an example, the table below gives the circulation figures per owner in August 2018 in millions (percentages in brackets). Note that the Daily Mail and General Trust also own the Metro, a national free newspaper with circulation in August 2018 of 1.5 million.

Newspaper Groups	National Daily Titles Owned	Daily Circulation in millions (percentage of total)
News International	Sun, The Times	2.0 (36%)
Daily Mail and General Trust	Daily Mail	1.3 (23%)
Reach plc	Daily Express, Daily Star, Daily Mirror	1.3 (23%)
Telegraph Group	Daily Telegraph	0.4  (7%)
Johnston Press	i	0.3  (5%)
Nikkei/ Financial Times Ltd	Financial Times	0.2  (4%)
Guardian Media Group	The Guardian	0.1  (2%)

1.      What percentage of daily circulation is owned by the top three owners?

2.      Name the two writers who argue that concentration of ownership decreases quality and choice in newspapers.

One writer Doyle says too much concentration of media ownership is dangerous as the media has too much power and Marxist said that if big corporations own the media then it will limit choice 

Learner resource 1

Media Industries, theories and contexts

Activity 1 – researching the decline in print newspaper circulations

Research the decline in print newspaper circulations: Compare the current figures (e.g. from Wikipedia or News works) with the table below:

Average Daily Print Circulation for National Newspapers for January 2000, in millions
The Sun	3.6
Daily Mail	2.4
Daily Mirror	2.3
The Daily Telegraph	1.0
Daily Star	0.5
Daily Express	1.1
The Times	0.7
Financial Times	0.4
The Guardian	0.4
The Independent	0.2

1.      Which newspaper(s) no longer has print editions?

2.      Which new national newspapers have been founded?

3.      What is the general trend in newspaper circulation?

4.      Which genre of newspaper has had the steepest decline – the red-top tabloids, the middle-market newspapers, or the broadsheets?

Newspaper HW 3

The daily express
PUT 20,000 POLICE OFFERS BACK ON THE STREET NOW!  

Monday 4th march 2019

the publisher of the article is Paul reeves and the intended audience of the newspaper are the paper who fit into the B C1,C2 and D demographics as there is a mixture of hard and soft news and hard news on the cove.The age of the intended audience is probably over 35 years old as they are more likely to buy a newspaper.

the article is based on knife crime in England as 2 more people have been added to the list of victims of it,as the newspaper demands they be 20,000 police officers. It  also about the show do you want to be millionaire and about the royal family sating queen Olivia reigns again.

the image used are pictures of the 2 victims who were killed and one of Olivia and the host of the show who wants  to be a millionaire.

the message of the article is to spread awareness of knife crime and that something needs to be done.

The headline tells us there really against knife crime and that something needs to be done to stop knife crime as the headline in all caps and has a exclamation point putting more exaggeration and really shouting out the point.