- less formal language register
- softer news agenda- e.g human interest stories,celebrities
- bold mastheads in sans-serif fonts,often white on red
- headlines(often banner) in bold,capitalized sans-serif fonts
- front pages dominated by headlines and images
- often news as entertainment
- addresses a downmarket audience
middle market hybrid
- more formal tan the popular press,more opinionated then the quality press
- mix of hard and soft news
- traditional serif masthead
- capitalised,often banner headlines
- front pages dominated by headlines and images,but usually some copy
- mix of both
- addresses a middle market
broadsheet
- more formal language register
- harder news agenda-politics,fiance,international news
- traditional mastheads in serif fonts,capitalized as in a sentence
- front pages dominated copy
- offers news as information
- addresses an upmarket audience
Serif- Simple, straight lines typography.
Sans Serif- More complicated typography, less straight lines.
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