conventions in news

red top tabloid 

• less formal language register 
• softer news agenda- e.g human interest stories,celebrities 
• bold mastheads in sans-serif fonts,often white on red 
• headlines(often banner) in bold,capitalized sans-serif fonts 
• front pages dominated by headlines and images
• often  news as entertainment
• addresses a downmarket audience   

middle market hybrid

• more formal tan the popular press,more opinionated then the quality press 
• mix of hard and soft news
• traditional serif masthead
• capitalised,often banner headlines
• front pages dominated by headlines and images,but usually some copy
•  mix of both 
• addresses a middle market 

broadsheet

• more formal language register 
• harder news agenda-politics,fiance,international news 
• traditional mastheads in serif fonts,capitalized as in a sentence
• front pages dominated copy 
• offers news as information 
• addresses an upmarket audience 

Serif- Simple, straight lines typography.

Sans Serif- More complicated typography, less straight lines.

newspaper notes

Newspaper exam
3x10 markers 1x15 markers
Questions revolve around Liar

• Broadsheet newspapers include the: the times, the guardian, independent(website),

• mid-market tabloids: daily express, daily mail

• tabloid(red top): the sun, the mirror, daily star

newspaper(genre)
broadsheet
tabloids
mid-market tabloids
local newspaper
free sheet
Sunday newspapers

Hard news: politics, business and economics, science, war and conflict, education
soft news: celeb, sport, entertainment, fashion human interest, culture

Estate 1: Religion

Estate 2: Monarchy

Estate 3: The Wealthy

Estate 4: Newspapers

The daily mail

loves the royal family and all the gossip that revolves around them and uses informal language and is aimed at the C and D demographics. 

talks about  both hard news and soft,

uses a  fancy font with a coat of arms in the centre to stick to  English and traditional British views and is a very established newspaper 

tries to cause Moral Panic and is very opinionated.

mail and mirror are only 2 left wing

Talks a lot about the monarchy, very patriarchal. More informal, very colloquial language appealing to lower C an

Newspaper HW

Learner resource 3

Media industries, theories and contexts

Activity 3 – Concentration of ownership

Use the data from Learner activity 1 to investigate the current concentration of ownership of paid for print newspapers by looking up the owner for each title (on Wikipedia or Newsworks).

As an example, the table below gives the circulation figures per owner in August 2018 in millions (percentages in brackets). Note that the Daily Mail and General Trust also own the Metro, a national free newspaper with circulation in August 2018 of 1.5 million.

Newspaper Groups	National Daily Titles Owned	Daily Circulation in millions (percentage of total)
News International	Sun, The Times	2.0 (36%)
Daily Mail and General Trust	Daily Mail	1.3 (23%)
Reach plc	Daily Express, Daily Star, Daily Mirror	1.3 (23%)
Telegraph Group	Daily Telegraph	0.4  (7%)
Johnston Press	i	0.3  (5%)
Nikkei/ Financial Times Ltd	Financial Times	0.2  (4%)
Guardian Media Group	The Guardian	0.1  (2%)

1.      What percentage of daily circulation is owned by the top three owners?

2.      Name the two writers who argue that concentration of ownership decreases quality and choice in newspapers.

One writer Doyle says too much concentration of media ownership is dangerous as the media has too much power and Marxist said that if big corporations own the media then it will limit choice 

Learner resource 1

Media Industries, theories and contexts

Activity 1 – researching the decline in print newspaper circulations

Research the decline in print newspaper circulations: Compare the current figures (e.g. from Wikipedia or News works) with the table below:

Average Daily Print Circulation for National Newspapers for January 2000, in millions
The Sun	3.6
Daily Mail	2.4
Daily Mirror	2.3
The Daily Telegraph	1.0
Daily Star	0.5
Daily Express	1.1
The Times	0.7
Financial Times	0.4
The Guardian	0.4
The Independent	0.2

1.      Which newspaper(s) no longer has print editions?

2.      Which new national newspapers have been founded?

3.      What is the general trend in newspaper circulation?

4.      Which genre of newspaper has had the steepest decline – the red-top tabloids, the middle-market newspapers, or the broadsheets?

Newspaper HW 3

The daily express
PUT 20,000 POLICE OFFERS BACK ON THE STREET NOW!  

Monday 4th march 2019

the publisher of the article is Paul reeves and the intended audience of the newspaper are the paper who fit into the B C1,C2 and D demographics as there is a mixture of hard and soft news and hard news on the cove.The age of the intended audience is probably over 35 years old as they are more likely to buy a newspaper.

the article is based on knife crime in England as 2 more people have been added to the list of victims of it,as the newspaper demands they be 20,000 police officers. It  also about the show do you want to be millionaire and about the royal family sating queen Olivia reigns again.

the image used are pictures of the 2 victims who were killed and one of Olivia and the host of the show who wants  to be a millionaire.

the message of the article is to spread awareness of knife crime and that something needs to be done.

The headline tells us there really against knife crime and that something needs to be done to stop knife crime as the headline in all caps and has a exclamation point putting more exaggeration and really shouting out the point.

representation pack

https://drive.google.com/file/d/11211IEgG5iCEZcRXCMsjvvoXlmmnEvqW/view?usp=sharing

theory

Theory’s

Stuart Hall's reception theory

Communication is a process involving producers encoding products and the audience decoding them. There are three hypothetical positions from which messages may be decoded. 

The dominant position- the encoders meaning is fully understood and accepted.

The negotiated position- The meaning of the encoders term is acknowledging and understood, although the message is adapted or negotiated by the decoder.

The oppositional position- The encoders message is understood but the decoder disagrees with it, reading it in a contrary or oppositional way. 

Albert Bandura media effects theory

That media can implant ideas in the mind of the audience directly. Media representations of transgressive behaviour such as violence and physical aggression, can lead audience members to imitate these behaviours. Violence is prevalent in media so the audience sees violence as an acceptable way to deal with situations and people begin to model the behaviour.

Natural born killers is a violent film released in 1994. It got banned in Ireland due to its violence and was linked to the murder of bill savage.
The columbine shooters was influenced by the performer marilyn manson

George Gerbner cultivation theory

The idea that exposure to repeated patterns over a long period of time can shape and influence the way in which people perceive the world. Media messages are directly injected but are built up by a series of repetition and enforcing the message.

Steve Neale

Steve Neale states that genre is made of repetition and difference. Genre is defined by how much it conforms to the genres conventions and stereotypes. 

eg:not another teen movie is a movie made with teen movie cliches but parodies them.

industry

the presentation was presented well, had a lot of interesting details and good amount of information except for Disney and and information on distribution.

Boyz in the hood

first thing we are focused  on is the stop sign that is being zoomed in which could link to the idea of stop racism or black on black violence or violence in general and that most of the shots are long shots showing how disgusting the environment is as  we see bullet holes rubbish all over the streets and the fact that  are seeing kids who are suppose  to be  innocent and sweet but have a surprising understanding f the reality  of life as they go search for a dead body just  laying  in the street. Lots of transitions, the pace is quite fast and something is always going on as how it shifts from the street to school as we see the kids drawings showing violence The boy in the blue shirt has the most screen time and its seems as if this film is based around his life. the firs thing we here are to shooting and police radio showing how normal it s here  instantly putting us  in there world as we see and hear the shooting  and how often the police are there, There is also slow music through out the clip and it is non - diegetic. The music is parallel. You can see lots of emotion when the two boys are arguing in the class room as there is a lot anger and many disgraceful words are said to one another. which is a shock as they are just kids.

Representation

Disability
Region

Class
Age
Gender
Ethnicity
Sexuality

The first advert uses counter-type as its an old man wearing a dress and some nice Perls and it goes against male stereotypes as men don't wear dresses and pearls and heels and the fact that its an old man as well which also goes against the stereotype of them being really prejudiced against things like crossdressing.

this advert is a counter-type as goes against the stereotype of old people being incompetent and not able to understand the youth pr technology but the old person is able to to help his granddaughter feel better and also easily use the TV set very well.